SMS Segmentation Techniques for Sales

Explore SMS Segmentation Techniques for Sales. SMS segmentation enables you to send highly tailored marketing that connects with customers to increase conversion rates over generic broadcast messages.

An estimated 95% of SMS messages open within three minutes of delivery, which is a high available rate. Therefore, you want to maximize every communication you send your subscribers and capitalize on their involvement.

How does SMS segmentation work

You may increase the number of text messages that open and read and result in sales by using SMS segments to deliver your text recipient list relevant messaging. Your audience may divide into smaller, more focused groups using SMS segments based on characteristics like age, gender, geography, buying history, and hobbies. This enables you to send pertinent text messages to each group catered to their requirements and tastes.

How e-commerce companies categorize SMS lists

The ROI of your SMS marketing may be significantly increased by using customer segmentation to send tailored text messages to your users. According to a McKinsey poll that found 76% of consumers (and 71% of consumers anticipate individualized communication), consumers are more inclined to purchase goods from companies that tailor their marketing.

Here are a few typical ways to divide up your SMS subscriber list so you may send the appropriate text message to the right recipient.

Read more: How to Combine Email and SMS Marketing

Purchasers VS non-purchasers

Create consumer segments based on past purchases. Then, you may create a distinct SMS campaign for each group—those who have already purchased from you and those who haven’t.

To keep subscribers interested and entice them to return to your site for more, make a segment of current customers and text a promotional offer relevant to their past purchases.

Create another group of potential consumers (those who haven’t purchased from you yet) so you may test out various SMS message strategies to discover what motivates them to act. You may try inserting customer testimonials or product instruction materials, for instance.

Engaging degree: SMS Segmentation Techniques for Sales

Create SMS segments based on how responsive, clickable, or conversion-prone your receivers are from your SMS messaging.

People who often check your SMS messages and visit your website are more interested in you and more likely to purchase. Send frequent communications and incentives to that group to entice them to buy.

You should only contact that section occasionally since frequent SMS notifications are more likely to be perceived as a bother by individuals who seldom open or click through.

Read more: How to Grow Your Online Store

What are Demographics

Demographic segmentation may also make delivering the most pertinent material to your subscribers easier. Depending on their age, gender, geography, and other identifying characteristics important to your company, divide your SMS subscriber base into several categories.

Consider a scenario in which you segment your list by region and sell shoes in the United States. To subscribers in the Northeastern and Midwestern areas, you may send an SMS ad for winter boots. But consumers who live in warmer climates, such as Florida and Arizona, are less inclined to buy snow boots. As summer approaches, you may instead text those people about the sandals you’ve chosen.

Five SMS segmentation techniques to boost revenue

You may create several SMS segments with attribution data based on how a particular group engages with your brand. Consider using one of these segmentation techniques to increase your income.

1. Develop brand evangelists

Nothing compares to word-of-mouth advertising. According to a poll, recommendations from friends and family members were cited as the most crucial consideration by 59% of Gen Z buyers.

To transform your most devoted customers into brand ambassadors, identify them and provide them with messages that make them feel appreciated.

Start a referral program to incentivize them to tell their friends and family about you, or give them special deals and discounts as a way of saying “thank you” for their support of your company (who, of course, if you impress them with excellent customer service, will also turn into devoted clients.).

2. Upsell recent customers

Create an SMS segment based on recent customers who have ordered from you. By expressing gratitude for their patronage and providing a chance to cross-sell their related products, you may enhance the customer experience.

For instance, if they purchased a new phone, you might keep them interested by texting them a message that lists compatible phone covers or other accessories.

3. Take note of cart abandoners

Online shopping carts are abandoned in about 70% of cases, making cart abandonment one of the significant pain problems in eCommerce, according to a Baymard Institute study.

Please send a message to SMS segments of cart abandoners that encourage them to finish their transaction. You may point out the item(s) the receiver left behind or motivate them to take action with a limited-time discount voucher.

4. Convert fresh SMS subscribers

Create a section for new subscribers, and then send them emails introducing them to your business and motivating them to purchase from you. Please make the most of your SMS opt-in messages and other introduction texts to new subscribers since they are a responsive and engaged audience.

You may send them beneficial materials (such as blog articles, reviews, or guides) emphasizing the benefits of your items or give them a discount on their initial purchase. The fact that they gave you their phone number will make them happy even if they don’t immediately buy anything.

5. Bring back lapsed clients

Sometimes, SMS users who were formerly active will cease replying to your texts. You shouldn’t stop sending them just because of it.

To remind inactive consumers of what they’re missing, create an SMS segment of them and send them messages. The time will depend on your industry; for example, if you sell expensive, high-value things, you may wait months before messaging them. You may text them in a couple of weeks if your store sells commonly purchased clothing or home goods.

It might be helpful to offer special discounts or reference pertinent goods that the recipient would find interesting based on past purchases or browsing activity.

Improve your SMS Marketing Game

You need the appropriate equipment to increase the ROI of your SMS marketing. With Emotive, the SMS marketing platform explicitly made for e-commerce, you can provide your consumers with a more individualized experience.

In addition to offering top-notch segmentation tools, we are committed to becoming your growth partner. It will help you design your strategy and help you set up your SMS marketing program for success. Now, we have learned about SMS Segmentation Techniques for Sales in detail.