How to Combine Email and SMS Marketing

Learn How to Combine Email and SMS Marketing. We will try to discuss it in detail. For eCommerce firms, email and SMS marketing are crucial resources. Both are owned, reasonably priced channels that may increase engagement and revenue.

Your subscribers are the perfect audience since they have shown interest in your brand by joining your SMS and email lists. They need to talk to you.

Consider the unique advantages of SMS and email marketing when developing your marketing plan and how combining them might enhance the success of your campaigns.

How to Combine Email and SMS Marketing

Three Advantages of Email Marketing

According to statistics from Litmus, email is a tried-and-true marketing tool with an average $36 return on every $1 invested. Here are a few of the most significant advantages of sending your marketing message via email.

Contact clients when they are prepared to hear you

Customers prefer brands to contact them by email, according to 70% of consumers.

Email is popular because it is less annoying than advertisements. Emails are delivered to the recipient’s inbox and may be accessed whenever convenient. Furthermore, unlike new audiences, you don’t need their approval because they are already familiar with your brand. So, we will learn How to Combine Email and SMS Marketing.

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Personalize your communication

More than 70% of customers want businesses to contact them personally, and 76% find this frustrating. The ability to segment and customize your campaigns using email marketing software makes it simple to gain the confidence of your prospects and consumers.

Based on their interests, browsing and purchasing histories, and other first-party data you collect about your consumers, you may customize your email marketing campaigns for different groups to ensure you send the correct message at the right time.

Why is this crucial? Consider receiving an email from a company you have shopped from for years with the subject line “20% off your first purchase.” Or recurrent advertisements for a product you’ve previously purchased. So, we will learn How to Combine Email and SMS Marketing. You wouldn’t likely feel like a valued customer as a result.

Marketing Automation: Combine Email and SMS Marketing

Marketing is never easier,r thanks to email automation. When someone acts, like subscribing to your newsletter, making a purchase, or leaving anything in their shopping cart, you may set up automated email sequences that send out a response.

This enables you to keep in touch with clients and prospects without relying on occasional mailings in a way that considers where they are in the customer journey. You may use it to send time-sensitive and private emails automatically. Everyone loves a birthday discount, right?

Three Advantages of SMS Marketing

For eCommerce firms, SMS (short messaging service) marketing has subtly evolved into a potent medium. Your clients are likelier to see your marketing message since SMS messages open 3.8 times more frequently than emails. So, we will learn How to Combine Email and SMS Marketing. Here are a few justifications.

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Take Your Message to the Public

Americans use their cell phones for 4.5 hours every day on average. Additionally, 95% of text messages are viewed three minutes after delivery. So, when you text your consumers, you can connect with them on a channel they frequent.

Your clients might not notice the marketing emails you send via email straight away, or even at all, given the email’s 25% open rate. However, buyers nearly immediately hear your message when you employ SMS marketing.

This makes it the perfect platform for communications that need to be sent quickly, such as updates on orders, flash discounts, and Black Friday deals.

Increase Consumer Loyalty

The success of eCommerce companies depends on customer loyalty and retention, and your consumers want to hear. So, we will learn How to Combine Email and SMS Marketing.

SMS marketing allows for two-way communication, unlike email. You may update clients on their orders and provide helpful reminders via SMS, and they can reply with comments or inquiries. You may also automate chats for commonly asked questions, product suggestions, and reorders.

Texting your consumers promotes relationship development and trust. It can also notify you of problems so you can address them swiftly. This communicates to customers that your company cares about their needs and is responsive.

Take the Lead over the Opposition

You can get an advantage over rivals who aren’t employing SMS marketing by adding it to your toolkit.

Pew Research reports that 92% of customers between the ages of 30 and 49 and 76% of American adults say they purchase using their cell phones. However, just 55% of companies use SMS as part of their marketing plan.

As a result, your company might be one of the select few in your sector to profit from text message marketing. Don’t procrastinate. As SMS marketing becomes more popular, you’ll have greater competition for your client’s attention.

Three advantages of combining SMS and email marketing

It’s simple for your marketing emails to be buried in a mountain of unwanted junk, with more than 300 billion emails sent daily. However, SMS can only express limited information in a brief message. So, we will learn How to Combine Email and SMS Marketing.

By combining SMS and email marketing, you may boost your in-house marketing initiatives by using each channel’s advantages to increase conversion rates and client retention.

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Increase Your Consumer and Prospect Reach

You might reach a wider audience by combining SMS and email marketing.

So, you’ll be able to expand your email and SMS lists separately for clients who only wish to hear from you via one channel and jointly for clients who choose to hear from you via both media.

Two-thirds of Gen Z consumers prefer SMS over email. Therefore, if you only use one channel, you’re missing out. So, we will learn How to Combine Email and SMS Marketing.

Improve the Experience for the Consumer

90% of consumers believe companies must contact them through their preferred channels. While some clients might prefer email, others prefer SMS messaging. Using their chosen means of communication can improve client satisfaction.

By combining email and SMS, you may execute individualized and behavior-based flows that demonstrate to recipients that you respect their business and are prepared to meet them where they are.

Now, you can choose which messages you deliver via email and SMS for clients with both SMS and email subscriptions. You may, for instance, inform a consumer that their purchase has been paid less urgently. You may then send an SMS message to consumers to notify them when it arrives at their door. So, we will learn How to Combine Email and SMS Marketing. In this way, we realized the importance of Email and SMS Marketing; these both get better results for e-commerce businesses.

Cross-channel Marketing Can Improve Outcomes

For some message types, some channels work better. Email, for instance, is better for long-form information, complicated communications, and content containing many images. Contrarily, text messages work well for quick updates, dialogues, and brief pieces of material. So, we will learn How to Combine Email and SMS Marketing. By mixing email and SMS marketing communications, you may communicate with clients more successfully.

To reach your audience where they are most likely to take action, you may conduct experiments to see which message types perform best on whatever channel. You can even segment your audience based on how active they are on each track.

When you use them together, you may send a follow-up SMS and an email with further information if a consumer doesn’t take action.

Utilizing a Platform Created for e-commerce, Start Messaging

It’s time to start using SMS messaging in your marketing plan if you haven’t already. A platform for SMS marketing created especially for e-commerce is called Emotive. Your preferred email marketing platform is integrated, allowing you to leverage your processes to approach clients across both channels. Lastly, we have learned about How to Combine Email and SMS Marketing. These both may increase engagement and revenue, as we discussed in detail earlier.